TNBT EXCLUSIVE INTERVIEW WITH AKEMI CREATIVE “BRIGHT & BEAUTIFUL DAWN”

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Summing up the secret to succeeding in entrepreneurship It was once said by Alfred A Montapert that 'all lasting business is built with friendship.' This is exactly what shines through when TNBT caught up with Akemi Creative members; Flow (Make Up Artist), Jeni (Photographer and Creative Director) and Tasha (Creative Directing and Styling). Bursting with oddles of personality the inspirational creative team successfully combine their deep interest in fashion and creativity, with their strong faith and foundation of friendship to produce a winning team.

FELLOWSHIP, FASHION & FUN The saying that two's a couple and three is a crowd just doesn't apply to the Akemi girls. Not only are they smart, witty and funny they are focused, full of faith and darn right fearless! Establishing their team within a year and hosting two successful events Fashion Live which featured top talent Michaela the Poet and emerging designers, pretty much speaks for itself. All this along with holding down work as well studying commitments! These girls are unstoppable! The Akemi Creative girls are in full force and symbolic of the fact that we can indeed do all things through Christ which ultimately strengthen us.


FEARLESS FASHIONISTA'S As much as they take their work seriously TNBT couldn't help but enjoy the girly banter between the team as they finish off each others sentences and make radical comments like wanting to photograph the Queen or even 'the tramp in the corner' as Flow puts it. Its crystal clear that it's this kind of unique vision that the Akemi team possess, which sets them apart from any other fashion orientated specialists. We predict Akemi Creative will be around for a long time to come. So for now we encourage you to sit back and get to know more about the multi skilled young women that could be styling you and Royalty soon...


So how did the idea for Akemi come about?

Jeni:
Probably around last year. We worked together on an event and it went really well and we worked together on a couple of other things. We thought this is really good! And our dream started to come together. After some discussions boom! We were a creative team. We were doing the work before we gave ourselves a name.

How did you come up with the name Akemi Creative?

Jeni:
The name Akemi Creative means Bright and Beautiful Dawn in Japanese.

Flow:
And also at the time I was reading a book and one of the main characters in the book were called Akemi so it was meant to be! It was fate, destined!

 

What is your vision for the group?

Jeni:
We just want to be creative. We just wanna further our own talent, gain more experience and become incredible creatives in our field. As well as help other people come into their own.

Flow:
We also want to challenge other people. We want people to see what we do and understand that fashion is no longer just being in a studio putting on a pretty dress!

Jeni:
Within fashion there are loads of different stereotypes as to what fashion is and how women are portrayed. We wanna challenge that and be an explosion; really, really creative and challenge people in and out of the industry as well.


Where do you draw inspiration from?

Jen:
Everything the planet...trees! Flow likes trees. Everything and anything It can be from fashion, photography, to a film, to a book, to walking down the street and just seeing. Dreams. All of us in Akemi are dreamers. Joseph's in the making without the whole the getting carted off to Egypt!

Flow:
Mate that would make a pretty good shoot! [laughs]. Dreams and stuff like that. You just can't put a finger on creativity it just comes. It's just there.

Being a Christian what does it mean?

Flow:
Everything, its my whole life. Literally you've got to make it your whole life. That's what giving your whole life is. Its changing your walk, its everything.

Jeni:
It's the way you think, it's the way you act, it's the way you conduct yourself, it's who you aspire to be, it's what you allow yourself to do and what you don't allow yourself to do. It is a complete lifestyle overhaul, its like a brain transplant it is just like living for God.


Flow: And its daily because its like to an extent, if we were to list out everything that Christianity does to us now, the list would totally change, it could increase, or change tomorrow. It's just an ongoing daily process.

What would you say to young people who say Christianity is boring?

Both:
Boring?!

Jeni:
Why?
Why do you think its boring?
If something is your whole life that would mean your life is boring.

Flow: People need to challenge the constraints that they put they're Christianity in.When you make Christianity your life and your living an interesting life as a Christian then way hey!

Jeni:
Jesus came that we might have life and life more abundantly it doesn't mean that life is easy it doesn't mean that we are gonna be driving Lexus's but life is not boring. When you see life from Christ's perspective, that we are living in a fallen world and that we do night fight against flesh and blood but against principalities we are living in the middle of battle field.

Flow:
if you can't read King James Version because its boring change to New International Version. Theres so much out there as a Christian. We've had it better than any Christian ever. So go for it, challenge yourself. Any area that's boring as a Christian attack that area of your Christianity, extend it, grow on it.

Jeni:
Theres no excuse from the exciting moves with the gospel industry to all the other things you can do. We've got so many Christian creatives. Theres so many things that you can do, but nah mate it not boring its the best thing ever!

How can the Christian community reach non believing youth?

Flow:
Christians are too caught up in trying to bash people on the head with a bible literally. If you are living an exciting life as a Christian people will see you. We are light. People are drawn to light so they will want to know you. They will want to know what is happening in your life.

Your life is the greatest Ministry you're gonna ever have as a Christian.

Jeni:
By being real and truthful. Real recognises real. They might not believe what you believe but they will respect you for your honesty and integrity. Thats what we need to be as young Christians.We need to be honest we need to be integral, admit when we are wrong, apologize when its time to. We need to say this is who we are. This is what we believe. And ultimately love. Love and honesty are the most fruitful things you can show in our daily walk because the world doesn't know true love or real honesty.

Flow:
So many people want peace of mind, they want happiness they want to be loved. They want to be in the community. When they see it in you, they will want to know where you got it from and how it happened to be there. They will be drawn to the Christ in you. Be a Christian that's the best ministry that you can actually be.

The million dollar question we ask all interviewees Secular music Is it advisable for Christians?

Jeni:
Well ultimately we're just surrounded by secular things. You can't blank coat everything and say every secular piece of music is bad. Mozart is secular music more or less maybe he was a Christian...

Flow:
We need to find out what secular music is and what Gosepl music is. Is Gosepl music, music that is based on Christ and written by a Christian? And is secular music, music that is 'anti' Christ or is it music that is not about Christ?

Jeni:
Secular all it means is 'not religious', we go to secular schools, we eat a secular McDonald's, we have secular friends...

Flow:
I don't eat McDonald's.

Jeni:
Okay she doesn't eat Mc Donalds, but we'll eat at a secular Chinese restaurant, we'll see secular films. Secular does not mean evil. It just means 'not religious'. We are Christians but our world for the most part is secular. We are involved in Secular activities. When you brush your teeth in the morning it's not a Gospel activity its a secular activity. Not all secular music [is advisable] definitely not. There are certain types of secular music that as Christians we should not listen to because they encourage the wrong things.

Flow:
If its effecting your walk with Christ, do not listen to it. The same applies to any type of food or film. If you are living in an area that is effecting your walk with Christ. Move! In that sense, yeah, I can say maybe then not listen to secular music but other than it being the Christ that's in you. I don't see like...

Jeni:
Yeah whats up with it? Paul said work out your salvation with fear and trembling that's not an excuse to do whatever. There's certain things you can't do that it will affect your salvation. Maybe other people can do it. I know I can't watch horror films. Me personally I can't do it. I know that it will affect me and my imagination I won't be able to sleep at night, I will start thinking dark thoughts, dark twisted fantasies [laughs] that's Kanye West mate.

[Tasha arrives]

What have you learned as Creative Artists?

Tasha:
Personally I've learned that not everyone's gonna be on the same page as you. When you working with a close a team it helps if you are all creatively minded. You can bounce off each other.


Jeni:
When you are collaborating sometimes you have to make compromises. I think that's whats good about Akemi we're generally all on the same page and we've got the same ideas.

Flow:
I've learned that people don't take you seriously, you've literally got to draw it out for them, do it, run with your concept, show it to people and be like look, here, I did it! And then they will accept what you are doing and where you are going.

Jeni:
You need to believe in yourself 110% because no one is gonna believe in you for you.

No one is rooting for you the way that you want them to. You need to be 100% secure in your talent, in your vision, in your ideas and be like this is what I am about. Don't watch other people, you need to concentrate on your own thing.

Tasha:
No limits as well, As a creative artist you can't look at something some one else has done and think they've done that and you can do a bit more. In our mind there is so much going on in there.

We see visions and then we make it happen.

Different photo shoots that we've done, is what we've actually seen. We haven't tried to limit ourselves. We've just literally gone out there and said this is what we're gonna do and we've done it.


Flow:
So many things can remain as ideas if you don't push, it not just about the ideas you come up with and the concept. It's about getting the people, together its about compromising, be willing to change and see it through.

Do you feel like the art and fashion industry is dominated by secular influences?

All:
Yes, Yes, Yes!

Tasha:
Unfortunately I think it is.

Flow:
The art and fashion industry is anti-Christ. I think now to be whatever is the status quo is to be 'anti-anything'. Everybody wants to be controversial and everyone wants to make a statement. And as Christians we are the easiest target because our religion teaches peace and love.

Jeni:
Its dominated by anti-Christ influences a lot of the time.
And the whole thing about fashion is hedonism or think about yourself and do what ever you wanna do 'isms', just offend everyone and their mum shizisms [laughs].

That's why its important for Akemi Creative to be here and for us to challenge not just in the sense of bringing a different look of models but in the ideology, we think differently we're just as creative just as talented but we think differently.

Tasha:
And we're willing to work with people who aren't Christian. I wouldn't be offended by working with them because that limits you.

What do you think of Christian Clothing lines?

Flow:
Where are they and what are they doing?
When someone labels themselves as a Christian Clothing line when I go to a 'about section' of their website I need to see something that through their garments they are trying to show something. Every designer has inspiration I'm not saying it has to be drawn from Genesis chapter one.

Tasha:
There are a lot of Christian clothing lines that we may not know about but they don't really put it out there that they're Christian. If we see someones clothes in ASOS or Newlook but its by a Christian. You may not know because some people don't like to say it under the Christian name.

Flow:
Well of the Christian Clothing lines that we do know of with the slogans I would say...the fashion industry is a very competitive having Jesus Christ in your slogan or some sort of Christian sign does not make your clothing line good.

Tasha:
I don't think there is enough vision with a lot of the clothing lines now. Making T-shirts and they think they are designers? Apart from the T-shirts there's no promotion, there no concept nothing too it. It's just a T-shirt.

Jeni:
People aren't pushing it past a certain level there are people you can say are pioneers within the Christian clothing lines. For example JLM (Jesus Loves Me) they've been doing it for a long time they've been pushing boundaries. They are the first I saw. Have originality and know why you are doing it. If you are gonna do it, do it properly, know about fashion there's two season, there's a certain extended time of buying...

Flow:
But to those out there going into dresses a lot of people may want to do something but think no one is going to buy into it [because] it's not what is already out there. If you wanna do something different, do it, run with it because you're gonna have something that no one else has.

What does the future hold for Akemi and what do you wanna accomplish?

Tasha:
If we're not making a difference we're not really doing our job. We can't just sit in the corner and make ourselves happy and creative. Our talents are given to us for the world and the people around us.

Flow:
The things we have achieved in one year have been phenomenal. We're not just gonna limit ourselves to this is what Akemi is because in the future there are gonna be so many things. People should see the glory of God shining upon us.

Jeni:
We've all got stories to tell as long as we can tell our stories thats great. I guess fulfilling our potential, it's all good to have potential but if we don't fulfil it it's just waste of time really. Really vague answer but thats it!


 

To keep updated with the Akemi Crew stay in touch via the following:

Main Site: http://www.akemicreative.co.uk/

Facebook: http://facebook.com/akemicreative

Twitter: @akemicreative

Make Up: Flow Akemi
Email: flow@akemicreative.co.uk
Twitter: @mdm_flow

Photographer & Creative Director: Jendella Akemi
Email: jendella@akemicreative.co.uk
Twitter: @CallMeJendella
http://jendelland.blogspot.com/

Creative Directing and Styling: Tasha Akemi
Email: miffy@akemicreative.co.uk
Twitter: @Tashloves

Photography Credits P Designs and Rebecca Heijkoop

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1 Comment

  1. waikisays says:

    You girls are so cool it's unreal.

    Like or Dislike: Thumb up 0 Thumb down 0

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